And So To Bed Named a Great British Brand

We’re proud to share that And So To Bed has been officially recognised as a Great British Brand 2026, as featured in Country & Town House’s highly anticipated annual publication, Great British Brands: New Frontiers.

This recognition marks a particularly meaningful moment as we celebrate our 50th Anniversary, five decades dedicated to curating the very finest in luxury sleep and bringing together the world’s most exceptional bed makers under one roof.

Great British Brands 2026 Front Cover

New Frontiers

Each year, Country & Town House curates its definitive guide to Britain’s most influential luxury and lifestyle brands. The New Frontiers edition highlights businesses shaping the future through innovation and purpose, values that continue to guide And So To Bed.

From representing heritage brands such as Vispring, renowned for its extraordinary craftsmanship and commitment to quality, to collaborating with respected sleep experts such as Dr Lindsay Browning, this recognition reflects both our heritage and our continued focus on elevating the luxury sleep experience.

Best Product Award

Adding to this proud milestone, the And So To Bed Signature Collection has also been shortlisted for the Best Product Award, a significant achievement and wonderful recognition from such a prestigious judging panel.

Exclusive to And So To Bed, the Signature Collection embodies considered, personal design. Each bed is bespoke and fully customisable, offering a choice of four base styles, eight distinctive headboard designs and extensive luxurious fabric finishes. The collection allows clients to create a bedroom that feels entirely their own balancing refined aesthetics with exceptional comfort.


Discover the Signature Collection.

The Signature Collection featuring the Freya headboard and floating base upholstered in dark green fabric

Looking Ahead

To be recognised by Country & Town House alongside some of Britain’s most respected luxury brands is a true honour and a reminder that thoughtful curation, innovation and purpose continue to resonate at home and internationally.

As we mark 50 years of And So To Bed, this recognition celebrates not only our heritage, but the exciting opportunities that lie ahead.

We invite you to explore the Great British Brands 2026 guide and learn more about our feature in this year’s edition.

12th February 2026

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